"Ready Set gave us a ton of options, so we could try different things depending on the audience."
When we met Curated they were called Deal.com and were just finding their footing. When they found it they found it big time, and needed to scale their video ad capacity on social in a big way. We produced more video ads than they ever had before and supported major seasonal launches for things like summer golf and ski season.
We quickly found that ads that showed comedy had the most compelling effect when it came to converting sales of golf clubs. This was and is a major category for Curated and we have now produced reams of high-quality, high-concept, comedy-front-loaded videos to support it.
Head of Marketing and Co-Founder