How Ready Set Reduced Happy Head’s CPA by 28% With A Creative Supply Chain
Decrease in cost per acquisition
Increase in ad conversion rate
The Challenge
Happy Head is a direct-to-consumer telehealth company specializing in personalized hair loss treatments for men.
Their internal marketing team had built a respectable creative operation, running weekly sprints and producing 3-6 ad concepts with a lean, scrappy approach. But they'd hit a ceiling. Limited production capacity meant they couldn't generate the volume and diversity of assets needed to scale profitably. Testing velocity was constrained, creative refresh rates couldn't keep pace with platform demands, and CPAs were climbing. They needed a creative production system and media strategy that could match their growth ambitions, one that delivered both volume and variety without sacrificing quality or speed.
The Solution
We built a high-output creative production system and integrated media strategy to produce diversified assets at scale.
Building a Creative Supply Chain.
The Ready Set team established a high-output system that scaled creative production to 120+ assets, across 15 unique concepts, per month.
This high-volume approach gave platform algorithms the velocity and variety needed to optimize campaigns while maintaining brand consistency and creative quality. Incorporating new creative styles and formats helped reach untapped pockets of performance that ultimately drove more clicks and purchases.
Breaking down silos with an integrated creative and media strategy.
Ready Set's creative strategists and media buyers operate as a single unit. No silos, no handoffs, no lag time between insight and execution.
Live performance data directly informs creative direction, compressing the learning loop from hypothesis to test, from insight to iteration. When a hook pattern showed early traction, new variations were in production within days. This integrated approach became Happy Head's competitive advantage, allowing them to capitalize on winning patterns and make every dollar of spend work harder.
A systematic approach to creative diversity.
Ready Set helped transform Happy Head's ad mix into a diversified creative machine.
After comprehensive audits to uncover areas of overconcentration, we introduced a dynamic expansion of creative concepts and formats, including stripped back UGC content and attention-grabbing GIF & animated ads. Talent diversification helped expand reach and relevancy among target audiences, with refined messaging angles deepening awareness and trust among key segments, while platform-specific optimization ensured assets felt native to each environment.
The Impact
Lower CPA
More creative fuel meant smarter, leaner spend
Higher CVR
More qualified traffic converted at significantly higher rates
More Creative Diversity
Creative Diversity Score™* increased from 68.8 to 93.8
Over a three month period, Happy Head achieved statistically significant performance improvements across key bottom-funnel metrics. The scaled-up creative engine—our Creative Supply Chain—produced 120+ assets monthly, giving the team plenty of fuel and confidence to test aggressively without sacrificing brand.
More importantly, the results revealed a quality-over-quantity dynamic: while click-through rates declined slightly, conversion rates surged. The combination of diversified creative and an intelligent media strategy meant ads were consistently seen by the right audience, resulting in more qualified prospects converting at significantly higher rates.
*The Creative Diversity Score™ and Creative Diversity Analysis™ is Ready Set's proprietary framework to benchmark and quantify creative diversity. Want a CDA for your brand? Request yours here.
Ready to get ahead?
Performance marketing moves fast. We move faster. See how Ready Set can help your brand achieve lasting, profitable growth.