So what do you guys do, exactly?
Two things: 1) Deliver fresh video ads to you monthly and 2) Unlock your internal creative team’s potential by doing all of their menial design and editing tasks like re-sizes and re-cuts for them. Full Creative Support.
Real commercials can cost hundreds of thousands of dollars to produce. How are you able to do these so inexpensively?
We created a “sharing economy for shoots” on your behalf. It allows us to defray the cost to shoot and up the quality by having several clients share the same high-end crew and equipment on the same day.
What kind of quality are we talking?
The ideas for Ready Set spots come from the top advertising creatives in the world. This is a level and scale of creative ideation that we saw was hard to find for digital.
How do you charge?
We traditionally develop a monthly subscription for the package of videos and services you require. Ready Set works best for companies that care about quality and testing new ideas.
What if I only want the videos or the Creative Support?
No problem! We have clients who already have large ad machines going for example, and just want someone to speed them up by taking all the menial design and editing tasks off their creatives’ plates.
Will your live-action videos make my performance KPIs go through the roof next Tuesday?
We wish we could promise that! Think of Ready Set as a learning platform. It’s hard to learn what types of video ads work best when it’s difficult to produce video ads beyond low-quality quickie ideas, type-over-product-shots and stock videos. We help you test high-quality, on-brand video at speed and scale.
But are you going to help my ROI over time ?
Absolutely. We focus on the “I” in your ROI, lowering the investment needed to make on-brand video work for you. We do this both via the video ads themselves and lowering the cost of your team’s menial work like re-sizes and re-cuts.
Could I just shoot video ads myself?
You definitely can. The reason our clients choose us is usually that they don’t specialize in video ad creative as a core strength, and their bandwidth is already stretched. It takes a lot of time and expertise to: 1) Source and curate ad ideas from award-winning creatives 2) Secure locations, permits, talent releases (including for UGC ads) and a full-size film crew 3) Run a casting process involving hundreds of actors 4) Produce, shoot, color correct and edit into multiple formats and 5) Do it all again the next month. The good news is, it’s what we love and what we’re good at.