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“TikTok started as an experiment and Ready Set turned it into one of our biggest channels. It’s helped accelerate our growth more than we expected.”
Not Following Trends - Setting Them
Brigit was in a crowded category and needed something beyond catchy to bust out. Ready Set came up with an opener called “Asking my gf for money 😆” that led into a spot that became one of Brigit’s best performing ads of all time, spending hundreds of thousands on TikTok. Best of all, it started a trend of (“Asking my gf/bf for money”) that went viral.
Walking the Line of Fintech Compliance
Brigit is an app that can help build your credit, organize you finances or get you advanced Instant Cash. All three of these areas are thorny from a compliance perspective and need to be dealt with carefully. Ready Set’s Quality Assurance team worked with Brigit and TikTok to ensure that all ads were green lit to run.
“Ready Set made diversifying onto TikTok easy. They understand the channel better than anyone we've met, and their ads just work.”
When the Product is the Story
With such a unique product: deluxe pop-up greeting cards that crushed it on Shark Tank, putting the company’s products front and center was paramount. Especially on TikTok where no one wants to see ads, they want to see value, we put the cards on camera in the first few seconds and made it fun. We leaned into seasonal TikTok trends and other ways to bring the cards to life.
Scaling Shooting of SKUs
Lovepop is a seasonal business, so keeping up with the cards is a challenge for them. Partnering with our LA studio + warehouse space and our Head of Supply Chain and Logistics there, Lovepop was able to get cards in front of the camera on time and in season. It was a ton to handle - there were hundreds of different SKUs and it was important to keep up with what was selling out and what was needing selling. Ready Set was able to do both at scale.
“Ready Set has been a great partner. They combined efficient production with a high bar for quality.”
How do you sell a product most people don't understand?
You empathize and you educate, which is exactly what Ready Set did. We started by learning more about the types of people were already buying crypto today, and worked to identify adjacent audiences that had the highest potential. Then, we created video ads that spoke to them. Most concepts were six seconds, a great forcing function to get the message and "why" someone should engage up front.
We zeroed in on what mattered most to their audience.
The first spots we conceived were all about Coinbase. But we realized very quickly that first the target audience had to be on board with the idea of buying cryptocurrency. Even a little. We produced a steady stream of video ads focusing on how easy it was to get into and how little money was needed to start. In general, ease-of-use messaging works very well in the short-form world of social.
"Ready Set gave us a ton of options, so we could try different things depending on the audience.”
Hyper production for an ecommerce company in hypergrowth.
When we met Curated they were called Deal.com and were just finding their footing. When they found it they found it big time, and needed to scale their video ad capacity on social in a big way. We produced more video ads than they ever had before and supported major seasonal launches for things like summer golf and ski season.
We used humor to sell lots of product.
We quickly found that ads that showed comedy had the most compelling effect when it came to converting sales of golf clubs. This was and is a major category for Curated and we have now produced reams of high-quality, high-concept, comedy-front-loaded videos to support it.
"Fashion direct response advertising is tough to get right. Our brand is important to us. I was impressed when Ready Set nailed it on the first try."
DTC Fashion requires nuanced creative.
Most DTC products rely heavily (and heavy handedly) on direct response messaging: "Buy now!" "40% off!" We believe direct response messaging and respecting the brand are not mutually exclusive. This is particularly true when it comes to fashion - an emotion-laden and very personal category. We set out to create for Mott+Bow a fresh, ongoing series of content that brought out the fun and flexibility of their products while also selling jeans.
Creativity that converts.
The result has been an ongoing series of spots that are both playful and enticing to tap. We showcased what's special and comfortable about Mott + Bow's jeans, zeroing in on the value propositions and calls to action that drove the best results. Variations like different actors, swapping in clothing and more twists added variety to our core concepts and helped us all find the best-performing match.
