“Ready Set has been a great partner. They combined efficient production with a high bar for quality.”

How do you sell a product most people don't understand?

You empathize and you educate, which is exactly what Ready Set did. We started by learning more about the types of people were already buying crypto today, and worked to identify adjacent audiences that had the highest potential. Then, we created video ads that spoke to them. Most concepts were six seconds, a great forcing function to get the message and "why" someone should engage up front.

We zeroed in on what mattered most to their audience.

The first spots we conceived were all about Coinbase. But we realized very quickly that first the target audience had to be on board with the idea of buying cryptocurrency. Even a little. We produced a steady stream of video ads focusing on how easy it was to get into and how little money was needed to start. In general, ease-of-use messaging works very well in the short-form world of social.

James Peng Head of
Performance
Marketing,
Coinbase
“Ready Set helps us build custom messages for the right personas and get feedback quickly on what's working and what's not.”

We needed to make the complex, simple.

ThoughtSpot uses search analytics to power a comprehensive business intelligence and big data analytics platform. That's a lot to put into a 6-second Instagram Story. So we didn't. We built a slew of longer-form ads for Linkedin that told the story of what accessible data does for a business in humorous ways.

Success through Linkedin video ads.

As with everything we do, we focused more than anything on the why-the-audience-should-care side of things. Executives are bombarded by so many B2B emails and advertising, and Linkedin newsfeed is such an ephemeral space, you need to front-load the value for the audience. In ThoughtSpot's case we were also able to zero in on different segments of their audience, as well as different parts of their lifecycle.

Scott Holden CMO, ThoughtSpot
"Ready Set gave us a ton of options, so we could try different things depending on the audience.”

Hyper production for an ecommerce company in hypergrowth.

When we met Curated they were called Deal.com and were just finding their footing. When they found it they found it big time, and needed to scale their video ad capacity on social in a big way. We produced more video ads than they ever had before and supported major seasonal launches for things like summer golf and ski season.

We used humor to sell lots of product.

We quickly found that ads that showed comedy had the most compelling effect when it came to converting sales of golf clubs. This was and is a major category for Curated and we have now produced reams of high-quality, high-concept, comedy-front-loaded videos to support it.

Kyle Johnson Head of Marketing
and Co-Founder,
Curated
"Fashion direct response advertising is tough to get right. Our brand is important to us. I was impressed when Ready Set nailed it on the first try."

DTC Fashion requires nuanced creative.

Most DTC products rely heavily (and heavy handedly) on direct response messaging: "Buy now!" "40% off!" We believe direct response messaging and respecting the brand are not mutually exclusive. This is particularly true when it comes to fashion - an emotion-laden and very personal category. We set out to create for Mott+Bow a fresh, ongoing series of content that brought out the fun and flexibility of their products while also selling jeans.

Creativity that converts.

The result has been an ongoing series of spots that are both playful and enticing to tap. We showcased what's special and comfortable about Mott + Bow's jeans, zeroing in on the value propositions and calls to action that drove the best results. Variations like different actors, swapping in clothing and more twists added variety to our core concepts and helped us all find the best-performing match.

Alejandro ChahinCEO
Mott+Bow
“Ready Set has been a great partner. They combined efficient production with a high bar for quality.”
James Peng Head of
Performance
Marketing,
Coinbase

How do you sell a product most people don't understand?

You empathize and you educate, which is exactly what Ready Set did. We started by learning more about the types of people were already buying crypto today, and worked to identify adjacent audiences that had the highest potential. Then, we created video ads that spoke to them. Most concepts were six seconds, a great forcing function to get the message and "why" someone should engage up front.

We zeroed in on what mattered most to their audience.

The first spots we conceived were all about Coinbase. But we realized very quickly that first the target audience had to be on board with the idea of buying cryptocurrency. Even a little. We produced a steady stream of video ads focusing on how easy it was to get into and how little money was needed to start. In general, ease-of-use messaging works very well in the short-form world of social.

“Ready Set helps us build custom messages for the right personas and get feedback quickly on what's working and what's not.”
Scott Holden CMO, ThoughtSpot

We needed to make the complex, simple.

ThoughtSpot uses search analytics to power a comprehensive business intelligence and big data analytics platform. That's a lot to put into a 6-second Instagram Story. So we didn't. We built a slew of longer-form ads for Linkedin that told the story of what accessible data does for a business in humorous ways.

Success through Linkedin video ads.

As with everything we do, we focused more than anything on the why-the-audience-should-care side of things. Executives are bombarded by so many B2B emails and advertising, and Linkedin newsfeed is such an ephemeral space, you need to front-load the value for the audience. In ThoughtSpot's case we were also able to zero in on different segments of their audience, as well as different parts of their lifecycle.

"Ready Set gave us a ton of options, so we could try different things depending on the audience.”
Kyle Johnson Head of Marketing
and Co-Founder,
Curated

Hyper production for an ecommerce company in hypergrowth.

When we met Curated they were called Deal.com and were just finding their footing. When they found it they found it big time, and needed to scale their video ad capacity on social in a big way. We produced more video ads than they ever had before and supported major seasonal launches for things like summer golf and ski season.

We used humor to sell lots of product.

We quickly found that ads that showed comedy had the most compelling effect when it came to converting sales of golf clubs. This was and is a major category for Curated and we have now produced reams of high-quality, high-concept, comedy-front-loaded videos to support it.

"Fashion direct response advertising is tough to get right. Our brand is important to us. I was impressed when Ready Set nailed it on the first try."
Alejandro ChahinCEO
Mott+Bow

DTC Fashion requires nuanced creative.

Most DTC products rely heavily (and heavy handedly) on direct response messaging: "Buy now!" "40% off!" We believe direct response messaging and respecting the brand are not mutually exclusive. This is particularly true when it comes to fashion - an emotion-laden and very personal category. We set out to create for Mott+Bow a fresh, ongoing series of content that brought out the fun and flexibility of their products while also selling jeans.

Creativity that converts.

The result has been an ongoing series of spots that are both playful and enticing to tap. We showcased what's special and comfortable about Mott + Bow's jeans, zeroing in on the value propositions and calls to action that drove the best results. Variations like different actors, swapping in clothing and more twists added variety to our core concepts and helped us all find the best-performing match.

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